Principal Life Insurance

711 High Street
Des Moines, IA 50392

(800) 986-3343

Compare Principal vs 30 other Companies

Principal Life Insurance Reviews

Iowa-based Principal Financial Life Insurance has been around since 1879 and is focused on offering financial and life insurance products that strengthen families and improve customers’ lives.

Principal offers term life, indexed, and variable universal life insurance policies and you can get a quote online. They also offer group benefits and disability insurance.

J.D. Power recently ranked Principal life above-average in all customer satisfaction categories other than bill payment. Principal Financial Group is also well-known in the industry for a solid underwriting process and excellent customer service throughout.

Principal is one of our go-to carriers for underwriting people with pre-existing conditions. They are constantly willing to underwrite the full health history of an individual and make a solid offer for many of our high-risk clients.

This is what makes Principal one of our favorite life insurance carriers. They offer a great multi-life underwriting as well.

Coverage amounts with Principal Term Life range from $50,000 to $50 million and coverage ages range from 18 to 60 years of age. A medical exam is required for whole and universal life plans. With Principal, you may also be eligible for a one-year, immediate need term life option based on your situation. With their Healthy Lifestyle credits program, you may also be eligible for an improved rate class.

Principals accelerate underwriting program.

Principal offers up to $1,000,000 in term coverage for individuals who have clean health history and these underwriting decisions can have as little as a 48-hour turn around time for approval once the applicant completes a quick tele interview with the carrier. They are one of the industry’s best life insurance carriers when it comes to simplified underwriting.

Product TypeProduct Name
Term LifePrincipal Term; Immediate Need
Variable LifePrincipal Variable Life Insurance
Universal LifePrincipal Indexed/GUL
SurvivorshipPrincipal Survivorship Insurance


Carrier NameA.M. BestStandard & Poor’sComdex

Principal Life Underwriting

Principal’s reputation in the industry for speedy, thorough and fairly painless underwriting is high. Principal customer service strives to set a high standard of success, resulting in their high industry ratings and customer retention.